Polaris New Pro Lineup Offers Riders the Toughest RZR Vehicles
Polaris Off Road, the leader in innovation, today announces the redefined 2025 RZR Pro lineup, featuring the race-inspired toughness of RZR Pro R, wide open RZR Pro S (formerly Turbo R) and fast paced RZR Pro XP trail machine. Elevating these dominant vehicles with unparalleled performance even further, this RZR Pro lineup showcases revitalized RZR styling and bold, refined fit and finish to deliver an exceptional rider experience. The result is an uncompromising lineup of vehicles—the most durable, versatile, capable, and stylish RZR vehicles on the market.
"With the 2025 RZR Pro lineup, we're continuing to improve the rider experience and push the boundaries of style and performance," said Reid Wilson, Vice President and General Manager of Polaris Off-Road Vehicles. "This lineup is an example of our relentless attention to detail and our commitment to delivering the very best to our customers by enhancing every aspect of the RZR experience."
The RZR Pro lineup delivers riders the best of the best. It redefines what premium means for performance side-by-sides, while still delivering groundbreaking levels of power, strength, and control. The 2025 RZR Pro R, Pro S, and Pro XP feature an all-new patent pending fresh cabin air intakes that force fresh air into the cab as you drive. Working with the radiator deflectors, the dual hood scoops more effectively manage airflow, reducing overall cabin temperature for improved rider comfort. Additionally, all three models feature a commanding look that demands respect in the desert and on the trail, highlighted by the return of the iconic RZR Fang Lighting. The new lighting's sharp design and dynamic up-and-down animation exudes the fierce attitude that RZR has long been known for.
In response to consumer feedback, the RZR Pro lineup now features a refined interior, meticulously designed to enhance comfort and convenience for the rider. This includes an upgraded dash with optimized touch points that bring the vehicle controls to the rider's fingertips. Riders can easily map routes on RIDE COMMAND and switch tunes without taking their focus off the terrain. Additionally, convenient and accessible storage options allow riders to stow valuables easily and securely. Meanwhile, new solid doors, with a double latch and door seal, shrug off more dust, water and other elements when out on the trail or in the dunes. The entire lineup also received upgraded seating with enhanced contouring for comfort. Additionally, the RZR Pro R received a new dual retractor harness that mounts above and behind the seat for easier retracting and enables riders to quickly fine-tune the fit before taming the trail. Finally, the top-tier Ultimate trims also receive new Rockford Fosgate® Stage 4 Audio with 10" subwoofer and new front and rear speakers, delivering powerful, clear sound that enhances riders' off-road experience with immersive audio.
RZR Pro R
As an off-road beast that is champion of the desert, the RZR Pro R delivers heart-pounding performance, with toughness proven through the winning track record of its race variant from SCORE to DAKAR.
Fueled by the ProStar Fury 2.0 naturally aspirated 4-cylinder engine that seamlessly puts out 225HP, the RZR Pro R unleashes relentless power through intense dune and desert terrain. With a 74" stance and 104.5" wheelbase for maximum stability, MaxLink suspension with 29" of usable travel that absorbs whoops, and a rear toe link to keep the machine grounded and tracking, the RZR Pro R delivers precise control. Additionally, the DYNAMIX DV semi-active suspension automatically adjusts shocks to the terrain, allowing it to conquer it all. Pro Performance True 4WD with driver-selectable modes allows riders to seamlessly adapt traction to changing conditions, optimizing performance and enabling them to tame the terrain.
The 2025 RZR Pro R lineup will feature exclusive Pro R badging, adding a distinctive touch that elevates the design even further. Additionally, the top-of-the-line RZR Pro R Ultimate trim will receive 15" wheels and stylish color-matched beadlock rims, plus the industry's first heated and vented seats, providing an enhanced comfort on hot and cool days. Finally, the new 2025 RZR Pro R Sport trim provides all the same refinements while being offered at a lower price-point across both two- and four-passenger vehicles, giving riders unparalleled performance at an unbeatable value.
The RZR Pro R Sport trim will be available in Storm Grey with Blue, while the Ultimate trim will be available in Super Graphite, Black Crystal with Shadow Bronze, and Black Crystal with Radiant Green.
RZR Pro S
The RZR Pro S—formerly Turbo R—delivers nimble handling, dependable stability, and unmatched agility. With the 2025 updates like bold RZR Fang Lighting, a refined interior, and new fresh cabin air intakes for increased comfort, riders can experience pure exhilaration on rugged, wide-open terrain at an unbeatable value.
The Pro S lineup unleashes a 181 HP turbocharged engine and touts an optimized 74" width and 96" wheelbase that delivers the ultimate balance of stability and agility for high performance on twisty terrain. From braking to wide-open throttle, a Pro S CVT transmission flawlessly handles varying desert terrain. It automatically adjusts to changing trail conditions, delivering consistent control. Riders can push the vehicle's capabilities further with fast on-demand AWD that anticipates driver needs as they brave challenging terrain—whether muddy, snowy, rocky, or uphill—delivering instant traction to keep the vehicle grounded and chasing thrills.
New for 2025, the RZR Pro S mid-level Premium trim will now be equipped with Polaris' industry-leading RIDE COMMAND system, plus a rear camera providing enhanced visibility. This advanced technology offers a seven-inch touchscreen display and makes riders more confident with GPS navigation and group ride tracking that works without cell signal to keep riders connected and on course. These value-added components, along with the enhanced vehicle aesthetics and lower pricing across both Sport and Premium trims, deliver incredible value to riders.
For 2025, the Sport trim is available in Storm Grey, the Premium trim in Zenith Blue with Orange Burst, and the Ultimate trim in Onyx Black, Moss Green, and Zenith Blue with Orange Burst.
RZR Pro XP
Experience next-level exhilaration with cutting-edge features on the RZR Pro XP, designed to conquer tight terrain, including narrow wooded trails and windy forest paths. The bold new design of the 2025 RZR Pro XP provides more style and performance to take on the off-road confidently.
For 2025, the RZR Pro XP model is equipped with a new lower low gear, thanks to receiving the Pro S (formerly Turbo R) transmission that makes it easier to modulate speed on grueling uphill climbs, enabling riders to confidently conquer ascents on rocky or technical terrain. Similarly to the RZR Pro S, the 2025 Pro XP Premium model now receives the industry-leading RIDE COMMAND system with 7" display.
With unbeatable trail performance, the 181HP turbocharged engine unleashes peak power within the 20- to 50-mph range, optimizing corner-to-corner performance. Narrow trails become a playground for the RZR Pro XP, with a 64" width and 96" wheelbase that delivers the ultimate balance of razor-sharp agility and dependable stability for high performance on tight terrain. From braking to cornering, a Pro XP CVT transmission flawlessly handles abrupt trail transitions, while the fast on-demand AWD anticipates driver needs in different terrain and delivers instant traction.
Also boasting refreshed colors and graphics across its lineup, the RZR Pro XP Sport trim is available in Storm Grey, while the Premium trim will come in Zenith Blue, and the Ultimate is offered in Onyx Black, Moss Green, and Zenith Blue. All of this comes at an exceptional value to riders, with price reductions across both the two and four-passenger Sport trim and the four-passenger Premium and Ultimate trims.
To learn more, please visit Polaris.com/RZR
GoPro Mountain Games Outdoor Festival Set to Kick off Summer in Vail, Colorado
The GoPro Mountain Games outdoor festival is set to kick off summer in Vail, Colorado this June 6 – 9. Hosted by the Vail Valley Foundation (VVF), GoPro Mountain Games has grown into an internationally recognized outdoor event that draws thousands of spectators and athletes—ranging from seasoned pros to weekend warriors, kids and dogs. The event is now one of North America's largest celebrations of adventure sports and outdoor lifestyle.
"The GoPro Mountain Games are such an awesome way to kick off summer in the mountains, whether you're competing in the events, strolling around the village or taking in the evening concerts," says Rick Loughery, GoPro's Vice President of Global Marketing and Communications. "And GoPro's cameras and software are the perfect solutions to capture and share these experiences."
"The GoPro stoke from the event attendees is unmatched and we're excited to continue working with VVF in the years to come," Loughery adds.
From GoPros mounted on kayakers plunging down Gore Creek to the madness of the mud runs or getting a pup's eye view from spectator-favorite Dock Dogs, there is no shortage of opportunities to capture amazing moments.
GoPro first joined Mountain Games in 2010, and at that time, the event brought in around 37,000 spectators and 2,600 athletes. In 2013, GoPro took on the role of title sponsor. Today, the event now draws more than 90,000 spectators and over 4,000 athletes in 30+ competitions across 11 disciplines. Spectators can also tune into event recaps from afar hosted by VVF media partners.
"GoPro is an exceptional partner for this event and has been instrumental in the continued growth of the Mountain Games," said Dave Dressman, GoPro Mountain Games Event Director for VVF. "Over the last 15+ years, GoPro has enabled us to capture and share the thrill of Mountain Games from an entirely unique, immersive perspective to help promote the mission of the games: bringing mountain action sports to the community whether you're a pro or not."
Register at MountainGames.com to participate.
INTRODUCING "HYPNOVELS," A REVOLUTIONARY USE OF GENERATIVE AI TO TRANSFORM BOOKS INTO MESMERIZING ANIMATIONS
Silverside AI unveils Hypnovels, a Generative AI platform that will radically change the way books are consumed, promoted, and enjoyed. The platform, now in beta at hypnovels.com (password: reading2024), represents a powerful new AI marketing tool that allows authors to generate engaging animated experiences from their book's content in just a few easy steps and taking only a few hours to render.
In four simple steps, any author can create an animation and engaging multimedia experience that would normally take months of time and enormous creative resources. Authors simply enter text from a chapter, briefly describe the book's setting, choose a visual style and narrator voice, and in just a few hours they can produce an engaging animation maintaining their unique vision — a Hypnovel that is ready and easy to share with current and untapped readers who likely wouldn't otherwise know of their title.
"We are harnessing the amazing power of AI to help authors worldwide better promote their books and engage more readers," says Rob Wrubel, co-founder of Silverside AI and Founding CEO of pioneering search engine, Ask Jeeves.
For readers, Hypnovels represents a new way to experience books aimed at making reading interesting for the ficklest audiences. "There are a lot of AI applications out there trying to turn words into movies," says PJ Pereira, award-winning advertising veteran and founder of Silverside AI. "But not this one. Hypnovels define a new language, created specifically to attract people to books."
The idea for Hypnovels was born when Pereira used AI to promote his sci-fi novel, The Girl From Wudang. He realized the same format could be used with other books, if what he did was turned into a tool simple and flexible enough to tell different kinds of stories. "As an author and creative, I know the power of a beautiful visual to bring people into a story," says Pereira. "Through AI, we could bring the same production value exclusive to big advertisers, into the hands of authors everywhere."
The Hypnovels platform is a unique blend of AI and creativity, using several forms of AI combined into one: GPT4 for interpretation, Stable Diffusion for animation, Eleven Studios for voice, and multiple individually created artistic styles.
But Hypnovels' real value is the way these technologies are tuned to enhance the reader experience. "As an author, I want my readers to form their own images in their minds. The Hypnovels animations we generate are a companion that intensifies the experience," says Pereira.
Because great visuals work only if they are seen, Silverside is partnering with BookTrib, a leading online literary platform for readers and a marketing engine for authors and publishers. With 30 years in the business of book publishing and promoting authors' works, Meryl Moss, creator of BookTrib as well as President and Founder of Meryl Moss Media Group, a literary media relations and marketing firm, sees Hypnovels as a gamechanger in the sharing and promoting of literary works. "Through the magic of AI, authors and publishers have an entirely new way of attracting and engaging readers to their content," Moss says. "Readers will lose themselves in new literary works through this innovative melding of words and visuals. And classics will receive a whole new life that will delight existing fans and attract new ones to these fresh interpretations."
TEZZA App Unveils TezzaCam: Relive the Charm of Vintage Photography with a Modern Twist
Tezza, the leading platform for creative photo and video editing, is thrilled to announce the launch of TezzaCam, a groundbreaking feature designed to revolutionize the way users capture and edit their moments.
TezzaCam represents a significant milestone in the app's commitment to empowering content creators, enabling them to unleash their creativity and elevate their visual storytelling. This innovative feature meticulously recreates the simplicity of the point-and-shoot era with some of the most iconic vintage cameras ever made, allowing users to embrace perfect imperfections, messy grain, warm textures, and the spontaneity that no longer needs to be lost to old photo albums. TezzaCam is the latest achievement from TEZZA founders Tessa "Tezza" Barton and Cole Herrmann, the husband-and-wife team who created the app and independently grew it into a multi-million-dollar enterprise.
"We are thrilled to introduce TezzaCam as the latest addition to the Tezza app," said Barton. "TezzaCam enables anyone to relive the magic of old-school photography whether you're on a night out, a beach day, or a last-minute trip with friends. TezzaCam transforms ordinary moments into unforgettable memories with its unique blend of vintage charm and modern convenience."
The standout differentiator of TezzaCam is Real-Time Film Emulation. Users can now apply a wide range of film emulations to their photos and videos directly within the camera viewfinder, allowing for instant experimentation and customization.
Users can then save photos and videos taken within TezzaCam directly to their camera roll with no post-editing, to authentically recreate the experience of shooting on film. For those who do need the ability for some post-capture adjustments, TezzaCam allows for that as well, with the option to save content taken with TezzaCam to the Tezza Library to take advantage of all the other professional editing tools that Tezza offers. These include:
- Dynamic Filters and Effects: Tezza offers an extensive library of high-quality filters, overlays, textures, and effects, enabling users to effortlessly enhance their images and videos with just a tap.
- Customizable Presets: With Tezza, users can create and save their own custom presets, tailored to their unique aesthetic preferences and editing styles, for quick and easy application to future captures.
- Professional-Grade Tools: From advanced color correction and exposure adjustments to selective editing and retouching tools, Tezza provides users with professional-grade editing capabilities, all conveniently accessible within the camera interface.
To celebrate this milestone, TEZZA is hosting a pop-up event in LA, showcasing the new TezzaCam alongside an interactive art space. The event begins with a VIP/Press Day on April 4th, followed by public access on April 6th and 7th, promising an engaging and inspiring experience for content creators and enthusiasts alike. Join us at 8425 Melrose Ave, West Hollywood CA, as we unveil the future of photography and creativity with TezzaCam.
TezzaCam is now available to all Tezza app users as part of the latest app update. Download TEZZA at the App Store or Google Play and learn more at www.shoptezza.com.