GoPro Mountain Games Outdoor Festival Set to Kick off Summer in Vail, Colorado
The GoPro Mountain Games outdoor festival is set to kick off summer in Vail, Colorado this June 6 – 9. Hosted by the Vail Valley Foundation (VVF), GoPro Mountain Games has grown into an internationally recognized outdoor event that draws thousands of spectators and athletes—ranging from seasoned pros to weekend warriors, kids and dogs. The event is now one of North America's largest celebrations of adventure sports and outdoor lifestyle.
"The GoPro Mountain Games are such an awesome way to kick off summer in the mountains, whether you're competing in the events, strolling around the village or taking in the evening concerts," says Rick Loughery, GoPro's Vice President of Global Marketing and Communications. "And GoPro's cameras and software are the perfect solutions to capture and share these experiences."
"The GoPro stoke from the event attendees is unmatched and we're excited to continue working with VVF in the years to come," Loughery adds.
From GoPros mounted on kayakers plunging down Gore Creek to the madness of the mud runs or getting a pup's eye view from spectator-favorite Dock Dogs, there is no shortage of opportunities to capture amazing moments.
GoPro first joined Mountain Games in 2010, and at that time, the event brought in around 37,000 spectators and 2,600 athletes. In 2013, GoPro took on the role of title sponsor. Today, the event now draws more than 90,000 spectators and over 4,000 athletes in 30+ competitions across 11 disciplines. Spectators can also tune into event recaps from afar hosted by VVF media partners.
"GoPro is an exceptional partner for this event and has been instrumental in the continued growth of the Mountain Games," said Dave Dressman, GoPro Mountain Games Event Director for VVF. "Over the last 15+ years, GoPro has enabled us to capture and share the thrill of Mountain Games from an entirely unique, immersive perspective to help promote the mission of the games: bringing mountain action sports to the community whether you're a pro or not."
Register at MountainGames.com to participate.
INTRODUCING "HYPNOVELS," A REVOLUTIONARY USE OF GENERATIVE AI TO TRANSFORM BOOKS INTO MESMERIZING ANIMATIONS
Silverside AI unveils Hypnovels, a Generative AI platform that will radically change the way books are consumed, promoted, and enjoyed. The platform, now in beta at hypnovels.com (password: reading2024), represents a powerful new AI marketing tool that allows authors to generate engaging animated experiences from their book's content in just a few easy steps and taking only a few hours to render.
In four simple steps, any author can create an animation and engaging multimedia experience that would normally take months of time and enormous creative resources. Authors simply enter text from a chapter, briefly describe the book's setting, choose a visual style and narrator voice, and in just a few hours they can produce an engaging animation maintaining their unique vision — a Hypnovel that is ready and easy to share with current and untapped readers who likely wouldn't otherwise know of their title.
"We are harnessing the amazing power of AI to help authors worldwide better promote their books and engage more readers," says Rob Wrubel, co-founder of Silverside AI and Founding CEO of pioneering search engine, Ask Jeeves.
For readers, Hypnovels represents a new way to experience books aimed at making reading interesting for the ficklest audiences. "There are a lot of AI applications out there trying to turn words into movies," says PJ Pereira, award-winning advertising veteran and founder of Silverside AI. "But not this one. Hypnovels define a new language, created specifically to attract people to books."
The idea for Hypnovels was born when Pereira used AI to promote his sci-fi novel, The Girl From Wudang. He realized the same format could be used with other books, if what he did was turned into a tool simple and flexible enough to tell different kinds of stories. "As an author and creative, I know the power of a beautiful visual to bring people into a story," says Pereira. "Through AI, we could bring the same production value exclusive to big advertisers, into the hands of authors everywhere."
The Hypnovels platform is a unique blend of AI and creativity, using several forms of AI combined into one: GPT4 for interpretation, Stable Diffusion for animation, Eleven Studios for voice, and multiple individually created artistic styles.
But Hypnovels' real value is the way these technologies are tuned to enhance the reader experience. "As an author, I want my readers to form their own images in their minds. The Hypnovels animations we generate are a companion that intensifies the experience," says Pereira.
Because great visuals work only if they are seen, Silverside is partnering with BookTrib, a leading online literary platform for readers and a marketing engine for authors and publishers. With 30 years in the business of book publishing and promoting authors' works, Meryl Moss, creator of BookTrib as well as President and Founder of Meryl Moss Media Group, a literary media relations and marketing firm, sees Hypnovels as a gamechanger in the sharing and promoting of literary works. "Through the magic of AI, authors and publishers have an entirely new way of attracting and engaging readers to their content," Moss says. "Readers will lose themselves in new literary works through this innovative melding of words and visuals. And classics will receive a whole new life that will delight existing fans and attract new ones to these fresh interpretations."
TEZZA App Unveils TezzaCam: Relive the Charm of Vintage Photography with a Modern Twist
Tezza, the leading platform for creative photo and video editing, is thrilled to announce the launch of TezzaCam, a groundbreaking feature designed to revolutionize the way users capture and edit their moments.
TezzaCam represents a significant milestone in the app's commitment to empowering content creators, enabling them to unleash their creativity and elevate their visual storytelling. This innovative feature meticulously recreates the simplicity of the point-and-shoot era with some of the most iconic vintage cameras ever made, allowing users to embrace perfect imperfections, messy grain, warm textures, and the spontaneity that no longer needs to be lost to old photo albums. TezzaCam is the latest achievement from TEZZA founders Tessa "Tezza" Barton and Cole Herrmann, the husband-and-wife team who created the app and independently grew it into a multi-million-dollar enterprise.
"We are thrilled to introduce TezzaCam as the latest addition to the Tezza app," said Barton. "TezzaCam enables anyone to relive the magic of old-school photography whether you're on a night out, a beach day, or a last-minute trip with friends. TezzaCam transforms ordinary moments into unforgettable memories with its unique blend of vintage charm and modern convenience."
The standout differentiator of TezzaCam is Real-Time Film Emulation. Users can now apply a wide range of film emulations to their photos and videos directly within the camera viewfinder, allowing for instant experimentation and customization.
Users can then save photos and videos taken within TezzaCam directly to their camera roll with no post-editing, to authentically recreate the experience of shooting on film. For those who do need the ability for some post-capture adjustments, TezzaCam allows for that as well, with the option to save content taken with TezzaCam to the Tezza Library to take advantage of all the other professional editing tools that Tezza offers. These include:
- Dynamic Filters and Effects: Tezza offers an extensive library of high-quality filters, overlays, textures, and effects, enabling users to effortlessly enhance their images and videos with just a tap.
- Customizable Presets: With Tezza, users can create and save their own custom presets, tailored to their unique aesthetic preferences and editing styles, for quick and easy application to future captures.
- Professional-Grade Tools: From advanced color correction and exposure adjustments to selective editing and retouching tools, Tezza provides users with professional-grade editing capabilities, all conveniently accessible within the camera interface.
To celebrate this milestone, TEZZA is hosting a pop-up event in LA, showcasing the new TezzaCam alongside an interactive art space. The event begins with a VIP/Press Day on April 4th, followed by public access on April 6th and 7th, promising an engaging and inspiring experience for content creators and enthusiasts alike. Join us at 8425 Melrose Ave, West Hollywood CA, as we unveil the future of photography and creativity with TezzaCam.
TezzaCam is now available to all Tezza app users as part of the latest app update. Download TEZZA at the App Store or Google Play and learn more at www.shoptezza.com.